The Trade Desk
- Content Localisation
- Programmatic Advertising
For the German version of its website, as an international company and leading industry media-buying platform for data-driven marketing, The Trade Desk (NASDAQ: TTD) is faced with the challenge of conveying the regional relevance when communicating its messages locally. At the same time, following the motto “fun to read”, the localised content aims to provide all users with items that match their respective interests and here the spectrum of the target groups addressed ranges from media buyers, to developers, through to investors.
Impressive presence – at all levels
A task that was very well-suited to Yeahmazing. And what’s more one that could be resolved using a cloud-based translation platform. Here small pieces of content are considered in a larger context and review processes are ideally carried out using the one touch mode.
The focal point here was understanding the complex media ecosystem of The Trade Desk, paired with the use of precise, target group-oriented and attention-grabbing language. The outcome is that the German-speaking website of The Trade Desk now contains texts that reflect the agile and progressive character of the company, which optimally satisfy the high demands of the customers and which are furthermore a joy to read.
The German-language website of The Trade Desk is available here. A customer statement by Andreas Gutjahr, Senior PR & Communications Manager EMEA, The Trade Desk, can be found under the Yeahmazing references.
- PR Consulting
- Speaking Opportunities
Anything but average – bd4travel has been active in online travel sales since 2013, creating a more enjoyable and successful digital shopping experience by predicting customer interests and intentions. The company uses the latest Big Data and AI technologies to personalize digital sales channels.
„Listening to customers and responding to their signals (data)“
Recently named Best Technology Provider 2016, the company brings the same exacting demands to its custom-tailored communications services and individually designed public relations work. Cheap and average simply isn’t an option.
- Market Launch
Opening up a new market is an opportunity for every company. The German market in particular offers enormous potential – but is also considered a real challenge. A tailor-made communications concept and market-relevant messages lay the foundation for developing the market.
„Individual markets, specific communications“
The British technology company d-flo has successfully supported the British travel market for years with its innovative travel communications platform, TravelComms. Its German launch took place in 2016 at the fvw Travel Expo. The new challenge was issuing communications in English and German for several target markets. Launch communications centred around classic press relations and management to members of the German trade press.
- Presentation & concept
- Programmatic recruiting/programmatic advertising
As a provider of AI-supported recruiting technologies, JoinVision E-Services GmbH from Austria decided to organise a webinar on the topic ‘How can online marketing technologies be successfully integrated into recruiting processes’ together with an international partner (Talent.com). On making this decision, two speakers had already been selected in advance – now the only thing that is missing was a presenter with the corresponding expertise in data-driven marketing, in order to transform the webinar into an exciting and entertaining online event.
The result is really ‘Yeahmazing’
Wolfgang Gastager, co-founder & Managing Director, JoinVision is convinced that Steffen from Yeahmazing was precisely the right choice due to his expertise in the communication of data-driven technologies – here predominantly programmatic advertising – and his communication skills:
“That’s right! In the end it really was ‘Yeahmazing’. This applies to both the preparations for the webinar and the 45-minute live webinar itself. We made a good impression and Steffen contributed towards this immensely.”
The webinar format has become a fixed sales tool at JoinVision and the sales-oriented PR work has gained a new standing within the company’s corporate communications. So, it is great that we are already planning a further project together.
The free on-demand webinar “Recruiting 2021: Goodbye, Post & Pray” is available here. A customer statement by Wolfgang Gastager, co-founder & Managing Director, JoinVision, can be found under the Yeahmazing references.