A keynote on the season’s trending topic, in front of hundreds of international industry experts, at the world's leading tradeshow – thought leadership at its very best. In 2014 the ITB Big Data Keynote "Unlocking a New Era in Travel" on the potential, opportunities and implications of big data for the global travel industry was a perfect example.
The intensive contact management in the run-up to the keynote led to the desired lasting impression, a meticulous preparation of the presentation including authoring the speech in English, and the subsequent media dissemination of the key messages – assertiveness and tenacity once won the day again in this case.
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Anything but average – bd4travel has been active in online travel sales since 2013, creating a more enjoyable and successful digital shopping experience by predicting customer interests and intentions. The company uses the latest Big Data and AI technologies to personalize digital sales channels.
Recently named Best Technology Provider 2016, the company brings the same exacting demands to its custom-tailored communications services and individually designed public relations work. Cheap and average simply isn’t an option.
Opening up a new market is an opportunity for every company. The German market in particular offers enormous potential – but is also considered a real challenge. A tailor-made communications concept and market-relevant messages lay the foundation for developing the market.
The British technology company d-flo has successfully supported the British travel market for years with its innovative travel communications platform, TravelComms. Its German launch took place in 2016 at the fvw Travel Expo. The new challenge was issuing communications in English and German for several target markets. Launch communications centred around classic press relations and management to members of the German trade press.
Thousands of digital society representatives meet every year at re:publica in Berlin for an open discourse on the state of the internet – this is accompanied by an excess of tweets.
This digital output was recorded in real-time, the tweets from re:publica visitors were analysed and visually summarised in a tag cloud. Finally, the visualised data was impressively displayed on a double-page spread in a leading German daily newspaper. Data analysis and creativity, creating attention on a large scale.